Best abandoned cart recovery plugins for WooCommerce in 2024

A couple of years ago, we released an article, exploring the options available to help businesses recover lost sales. As time has passed, technology and consumer behaviors have evolved, prompting us to revisit the topic and see if there have been any noteworthy changes in the landscape of abandoned cart recovery plugins.

In this article, we will take a fresh look at the best abandoned cart recovery plugins for WooCommerce in 2024, examining their features, functionalities, and effectiveness in recovering lost revenue and then look at some best practices of abandoned cart recovery.

The importance of cart abandonment

As an online store owner, you understand the significance of keeping customers engaged throughout their journey. From the moment they discover your store to the point of completing a purchase, optimizing the customer experience is paramount.

Among the critical factors influencing this process is cart abandonment. Research indicates that the average cart abandonment rate stands at a staggering 69.57%, meaning that seven out of every ten visitors ultimately abandon their carts without making a purchase.

To combat this challenge, implementing a robust abandoned cart recovery strategy is crucial. And the key to achieving success lies in selecting the right plugin tailored to your needs.

Let’s dive in and discover the top plugins that can improve your WooCommerce store’s abandoned cart recovery process and maximize conversions.

1. CartBounty – Save and recover abandoned carts for WooCommerce

CartBounty is a powerful abandoned cart recovery plugin for WooCommerce stores. It’s designed to help you recover lost sales by automatically sending personalized emails to shoppers who abandon their carts.

It allows you to track and recover abandoned carts in real-time. It sends automatic email reminders to customers who have abandoned their carts, and also includes a reporting system that allows you to track the effectiveness of your recovery campaign. One of its unique features is the ability to see exactly what customers were looking at before they abandoned their carts.

The plugin is easy to set up and use, and comes with several customization options. You can also set up automatic triggers to send out emails at different points in the customer’s journey.

The Premium version of CartBounty comes with various integrations with professional marketing systems like ActiveCampaign, GetResponse, MailChimp, BulkGate and others that allow sending SMS text messages and beautiful emails. It also includes a Webhook option that allows connecting with external systems like Zapier, Make (ex Integromat) etc. which is an excellent way to extend abandoned cart automation process.

Pros

• View shopping carts in real-time
• Save abandoned carts for guests and registered users
• Automate abandoned cart recovery
• Personalized email messages
• Option to integrate with professional marketing and CRM systems
• Option to send desktop Push notifications
• Track guest carts
• User friendly interface
• Built-in efficiency tools (Exit Intent, Early capture etc.) to maximize conversions and increase sales
• Actions and filters for advanced configuration
• Fully compliant with GDPR

Cons

• Available only on WordPress
• The free version offers limited features

Pricing

CartBounty is a free plugin, but it also has a Premium option available for $92.

2. Abandoned Cart Lite for WooCommerce

Abandoned Cart Lite is a free plugin that helps WooCommerce store owners recover lost sales by automatically sending out emails to customers who abandon their carts.

This plugin allows you to recover abandoned carts by sending automated email reminders to customers who have left items in their cart. It also includes a reporting system that allows you to track the effectiveness of your recovery campaign.

The plugin is easy to set up and comes with several customization options, so you can tailor the emails to your brand. You can also track the performance of your emails with the plugin’s analytics feature.

Pros

• Send automated cart recovery emails to customers who have abandoned their carts
• Customizable email templates
• Reports about products inside shopping carts
• Check if the cart is abandoned by the guest client or logged in user
• Tracking percentage of recovery done
• Abandoned cart templates
• Option to personalize reminder messages

Cons

• Limited integration options
• The free version has limited customer support

Pricing

Abandoned Cart Lite is a free plugin. The Pro version starts at $149.

3. Abandoned Cart Reports For WooCommerce

The primary focus of this plugin is to provide detailed reports and analytics related to abandoned carts in your WooCommerce store. It offers valuable insights into cart abandonment rates, the value of abandoned items, and specific products that are frequently abandoned. By understanding these metrics, you can gain a better understanding of customer behavior and tailor your strategies accordingly.

While the plugin does not have native integrations, it is still a useful tool for monitoring and analyzing cart abandonment trends. With this information at your disposal, you can devise your own manual follow-up processes or leverage other email marketing tools to execute targeted recovery campaigns.

Pros

• Comprehensive abandoned cart reports
• Very simple to use and setup
• Data visualization

Cons

• Reporting only: No automated abandoned cart recovery options

Pricing

This is a free plugin.

4. Abandoned Cart Recovery for WooCommerce

This plugin is a great extension for WooCommerce that focuses on recovering unfinished orders in your store. It effectively addresses the issue of customers who add products to their carts but fail to complete the checkout process. When a specified period of time elapses without a completed purchase, the cart is identified as “abandoned.”

Using this plugin, you can implement an automated system that sends targeted cart recovery emails or Facebook messages to the customer, reminding them to finalize their order. The Premium version also comes with options to send SMS text messages.

Pros

• Save guest and registered user shopping carts
• Easy to exclude from abandoned cart tracking specific users
• Send automated abandoned cart recovery emails
• Add coupons
• Option to send manual email reminders
• Abandoned cart reports

Cons

• The free version offers limited features

Pricing

Abandoned Cart Recovery for WooCommerce is a free plugin with a Premium version for $40.

5. WordPress abandoned cart recovery and email marketing for WooCommerce by Recapture

Recapture for WooCommerce is a plugin that helps store owners reduce abandoned carts and increase sales. It allows customers to quickly and easily save their carts and come back to complete their purchase. It also provides store owners with insights into customer behavior, including cart abandonment rates and customer segmentation.

With Recapture for WooCommerce, store owners can easily set up automated emails to remind customers to complete their purchase and increase their sales.

Pros

• Easy to setup and start sending reminders
• Good customer support
• GDPR compliant
• Good analytics and reporting
• User friendly email creation process
• Supports both WooCommerce and Easy Digital Downloads plugins

Cons

• Requires to create an account on Recapture

Pricing

$29 per month.

6. WooCommerce Cart Abandonment Recovery

This is a WordPress plugin that helps you recover lost sales due to cart abandonment. It allows you to send automated emails to customers who have abandoned their shopping carts, reminding them to complete their purchase. It also provides analytics, so you can track the performance of your campaigns and make adjustments as needed.

Pros

• Automatically send emails to customers who have abandoned their shopping carts
• Analytics to track the performance of campaigns
• Easy to set up and use
• Ability to use webhook integration

Cons

• Not compatible with all WordPress themes
• Limited customization options

Pricing

WooCommerce Cart Abandonment Recovery is a free plugin.

7. Recover Abandoned Carts for WooCommerce by ShopMagic

ShopMagic Abandoned Carts is a complimentary add-on for the free ShopMagic plugin. To effectively recover abandoned carts, it is necessary to have both ShopMagic and the ShopMagic Abandoned Carts add-on installed.

By utilizing this plugin, you can efficiently save abandoned carts and reduce cart abandonment rate within your WooCommerce store. Benefit from the collection of abandoned cart email templates specifically designed for WooCommerce, enabling to implement effective email marketing campaigns, newsletters, and automated cart recovery processes.

Pros

• HTML editor to create emails
• Easy to install and start using
• Free plugin

Cons

• Requires ShopMagic plugin to work

Pricing

This is a free plugin.

Best practices for abandoned cart recovery

We have looked at the best abandoned cart recovery plugins of 2024, however when it comes to abandoned cart recovery, it’s not enough to simply install a plugin and hope for the best. To truly maximize your chances of recovery, you’ll also need a good strategy in place. Here are some best practices to follow when using your selected abandoned cart recovery plugin.

1. Send timely reminders

One of the most effective ways to recover abandoned carts is to send follow-up emails to customers in a timely manner. Research suggests that sending an email within the first hour after a cart is abandoned is the most effective time to reach out.

2. Personalize your emails

Personalized emails have a higher open rate than generic emails, so make sure to address the customer by name and include information about the items they left in their cart.

3. Offer incentives

Consider offering a special promotion, discount or free shipping to encourage customers to complete their purchase. This can be added in your follow up email, for example.

4. Make the checkout process easy

Make sure the checkout process is simple and straightforward to reduce friction and increase the chances of conversion. This can be improved by reducing the number of input fields, providing guest checkout option, and displaying trust badges.

5. Analyze and optimize

Use the data and reports provided by your abandoned cart recovery plugin to analyze the performance of your recovery campaign and make changes as necessary. This will allow you to see which emails and incentives are working best, and make adjustments accordingly.

Conclusion

Abandoned cart recovery is an important aspect of running an online business, and by using the right plugin and implementing best practices, you can recover lost sales and increase revenue. Plugins listed above offer various great features, like automated email reminders, real-time tracking, and beautiful reports. Just pick the one that suits you best, considering the pros and cons, pricing, and how well it plays with your marketing goals and strategy. It’s time to show those abandoned carts who is the boss here ;)

Additionally, you should keep in mind that abandoned carts is not only about sending follow-up emails, but also about providing a seamless shopping experience and addressing the root causes of cart abandonment. This includes things like improving the navigation and usability of your website, providing clear and accurate product information, and implementing a clear and secure checkout process. Happy abandoned cart hunting!

In categories: Website development, Woocommerce, Wordpress