The ultimate list of 50+ must have WordPress plugins for business in 2024

Are you looking for ways to ensure that your business stays ahead of the curve in 2024 and beyond? Look no further than this ultimate list of 50+ must have WordPress plugins.

As a business owner who is navigating the post-pandemic world and its new challenges of increased competition, changing consumer behavior, cybersecurity threats, rise of artificial intelligence and more, you know exactly the importance of staying up to date with the latest technologies and trends. However, it can also be quite overwhelming to figure out which plugins should you be using and will be most effective for your business since there are currently more than 60 000 free plugins available on alone.

That is why I have organized and complied this list of plugins to help you optimize your website for various purposes. Including many of them was an easy decision as we are using them daily to enhance our website’s functionality, performance and security. I have sorted all the plugins into the following groups to make it easier to navigate and have added a couple of excellent alternatives in each group so you would have the option to choose the one that best fits your situation.

Without further ado, it is time to dive into our ultimate list of 50+ must-have WordPress plugins that you as a business owner should at least know about.

E-commerce plugins

Nowadays, an e-commerce store is among the most profitable businesses that you can build. But launching and maintaining one can get challenging if you do not have the right set of tools at your disposal. These must-have WordPress e-commerce plugins can help you reliably handle payments, display products, handle shipping, run customer loyalty programs, and other vital elements of your online store.

I learned the hard way that choosing the wrong e-commerce plugin can be a rather costly and nasty experience that a couple of years back made me start my online store all over again after struggling with a plugin that could not handle my business needs. (:

1. WooCommerce

Must have WordPress plugins - WooCommerce

WooCommerce is currently the most popular e-commerce plugin for WordPress and for good reason :). It is super easy to get started – with just a few clicks, you can configure payment options, create product listings, set up inventory tracking and start selling. It is feature packed and the vast amount of free plugins for WooCommerce will allow you to customize your store exactly as you want it to be. Highly recommend it!

Key features

  • Quick and easy to setup: Start selling physical and virtual products in a matter of minutes
  • Multiple payment gateways, ability to setup payment subscriptions
  • Simple tax, coupon and discount setup
  • Good reports for tracking store performance
  • Vast amount of integrations with other plugins
  • Automated email delivery to users after placing orders

Pricing and support

WooCommerce is a free plugin and therefore getting support from plugin authors can take time, however since the plugins user base is huge, you may very well find solution to your issue online.

2. Easy Digital Downloads

Must have WordPress plugins - Easy Digital Downloads

If you are looking for an easy way to start selling digital downloads like audio files, a WordPress plugin, or anything else that does not require shipping services, then the “Easy Digital Downloads” plugin is an excellent choice. It combines the power of WordPress with e-commerce, allowing you to easily set up a shop for digital goods. What I appreciate about this plugin is that it is so simple to use and can be customized to fit any store design rather quickly. You do not have to be an expert in coding or e-commerce to use it. Pricing maybe is a bit high, but all in all – a very solid plugin that is user friendly, easy to use and quite powerful.

Key features

  • Fast and quick to setup and start selling
  • Option to enable subscription billing
  • Built-in product protection
  • Support for multiple payment gateways
  • Product monitoring and tracking
  • Built-in tax and VAT system
  • Stock control and inventory management
  • Coupons and discount codes
  • Beautiful and user friendly invoicing solution
  • Many integrations with other plugins

Pricing and support

There is a free option, however it is rather limited and provides just the very basic. Pricing starts at $99.50 / year depending on what features you are looking to get. If you are planning to sell products with licenses, you will need to get a plan that is $299.50 / year.

3. CartBounty – Save and recover abandoned carts for WooCommerce

CartBounty - Save and recover abandoned carts for WooCommerce plugin

If you are running a WooCommerce store, you must check out this small, but highly efficient plugin that is designed to help with recovering abandoned carts. Not only it will take care and help saving shopping cart data and contact information of your visitors, but you will also be able to monitor your shopping cart activity in real time. CartBounty is designed to help increase your sales – be sure to check this plugin out.

Key features

  • Live shopping cart activity monitoring
  • Save guest and registered user shopping carts
  • Send email reminders using WordPress, ActiveCampaign, GetResponse or MailChimp
  • Desktop web push notifications to remind about abandoned carts
  • Option to send SMS text messages to remind about stray carts
  • Option to generate coupon codes and include them in the reminder messages
  • Built-in efficiency tools like Exit Intent and Early capture to maximize shopping cart identification
  • User friendly design. Easy to setup and use

Pricing and support

CartBounty offers both a free and a paid option that is a one-time payment of $92 for a single domain. The paid version includes everything in the free version, as well as various integrations with marketing systems such as ActiveCampaign and GetResponse, and options to enable desktop web push notifications and SMS abandoned cart reminder text messages. In terms of product support, looking at customer reviews, and response times, CartBounty does an excellent job of resolving customer issues in a matter of hours.

4. Variation Swatches For WooCommerce

Variation Swatches For WooCommerce plugin

This plugin enhances the user interface and overall experience by replacing inconvenient and unattractive drop-down menus with visually appealing and user-friendly product variation displays. It enables businesses to showcase their product variations using captivating color, image, or label swatches. By simplifying the selection process, it not only enhances customer satisfaction but also drives increased sales. It is a small, but very neat upgrade for your WooCommerce store in case you are selling products with variations.

Key features

  • Select style for each attribute as color, image or label
  • Aesthetic and improved user experience for selecting attributes for products with variations
  • Improved customer experience as it makes it faster and easier for buyers to choose a product
  • Supports various quick view plugins

Pricing and support

It provides both free and paid options. Premium version starts at $49 for a single domain and comes with premium support. If you are staying with the free version, plugin developers provide good support there as well.

5. Smart Search & Product Filter for WooCommerce – Searchanise

Must have WordPress plugins - Smart Search & Product Filter for WooCommerce – Searchanise

While WordPress search and the default WooCommerce product filtering options get the job done, there is always room for improvement :).

Smart search & product filter for WooCommerce from Searchanise is a fantastic WordPress plugin that takes your store’s search capabilities to the next level. It revolutionizes your site search and adds powerful WooCommerce filters, all in one convenient package. With its lightning-fast search functionality and flawless product filtering features, this plugin is designed to enhance your store’s user experience and boost your sales. And what I love most about is that it works straight out of the box, no complicated setup required.

Key features

  • Works straight out of the box, very easy to setup
  • Enhanced user and customer experience. Seamless and improved search experience that keeps your visitors engaged
  • Real-time search suggestions as you type, along with neatly organized results in different groups like products, categories, pages, and popular search terms
  • Great product filtering options – filter by price, rating, stock, and attributes
  • Lightning-fast search results

Pricing and support

Plugin costs starts $16 / month and they do offer a 14 day free trial so that you could test if this is something you might need for your e-commerce store. And the speed of product support is not the best in the industry, but with that being said, an excellent product.

6. XT Quick View for WooCommerce

XT Quick View for WooCommerce plugin

When shopping online, people want a fast and convenient way to explore products and gather information before making a purchase. With the product quick view feature, customers can simply click on a product and instantly access additional pictures and details without leaving the current page. This functionality has a significant impact on boosting sales, as it allows visitors to quickly browse through products and obtain crucial information within the limited time they spend on your store.

XT Quick View is a plugin designed to offer store owners an interactive and visually appealing product quick view modal window. It is a user-friendly and efficient solution that seamlessly integrates with WordPress themes, enhancing the overall shopping experience for your customers.

Key features

  • Seamless animations and a stunning, responsive design that looks fantastic on both desktop and mobile devices, even on smaller screens
  • A range of settings and customization options
  • Navigate between next and previous products within the quick view modal window
  • Multiple quick view modal styles, including default, fullscreen, and inline, to match the aesthetic of your website
  • Hassle-free and speedy setup process

Pricing and support

$39 / year is the price that you will pay for the premium version of product, however it does offer a decent free version with various quick view features. Product developers seem to be offering a very good support for both free and paid customers.

7. Wishlist and Save for later for WooCommerce

Wishlist and Save for later for WooCommerce plugin

This plugin could very well be listed also under marketing plugins, but I am placing it under E-commerce since it is closely linked with WooCommerce. This is a fantastic plugin that enhances the shopping experience for customers by allowing them to create personalized lists and save products for future reference. Here are a few reasons how it can help businesses:

  • Increased engagement. By offering the option to save products, you encourage customers to spend more time exploring your store, leading to better brand recognition, repeat visits, and higher conversion rates down the line
  • Customer insights. Analyzing wish-list data provides valuable insights into customer preferences, popular products, and emerging trends. Armed with this knowledge, you can tailor your marketing activities and strategies to better serve your customers’ needs and desires
  • Personalized marketing. With a clear understanding of your customers’ interests, you can deliver targeted promotions, sales, and notifications, ensuring each customer receives relevant updates and offers tailored to their preferences

This remarkable plugin empowers customers to effortlessly add products to their wish-list or save them for future consideration. It offers a seamless and intuitive user experience, allowing shoppers to easily keep track of their favorite items and return to them whenever they’re ready. I’m very much impressed how well the user experience of this plugin has been designed.

Key features

  • Stunning and intuitive design for an exceptional customer experience
  • Great compatibility with a wide range of WordPress themes
  • Share your wish-lists with others, making it easy to collaborate and gather recommendations
  • Effortlessly browse and search through the contents of all wish-lists, saving time and making shopping a breeze
  • Lots of customization options to personalize this plugin to your specific requirements

Pricing and support

There is a free version is rather limited. Paid version starts at $32 / year. The Wishlist and Save for Later for WooCommerce plugin provides excellent documentation on their website, ensuring you have all the information you need. Additionally, they offer prompt support to assist you with any questions or issues you may encounter.

8. InvoiceBoo – Invoices for WooCommerce

InvoiceBoo – Invoices for WooCommerce plugin

We all know how frustrating it can be for customers to fill out lengthy forms and provide detailed information during checkout. It creates unnecessary friction and can lead to customers abandoning their carts.

This plugin allows customers to provide the necessary company details for the invoice after placing their order, making the checkout process much shorter and smoother. This is particularly helpful for businesses that sell virtual or downloadable products, as they do not need to calculate shipping costs. InvoiceBoo allows registered or guest customers easily view, update, and download their invoices hassle-free.

Key features

  • Easy and quick setup
  • Beautiful and user-friendly interface, good UX
  • Professional-looking invoices with the option to download them as PDF documents
  • Reduce cart abandonment by allowing to enter business details after the order is placed
  • Customization options to match your brand’s style and preferences

Pricing and support

This is a free plugin. Product developers are eager to receive feedback from users and offer assistance to further develop and improve this plugin.

9. WordPress Live Chat Plugin for WooCommerce – LiveChat

Must have WordPress plugins - WordPress Live Chat Plugin for WooCommerce – LiveChat

Having fast and convenient communication channels for customers during the ordering process can make all the difference in completing a purchase or losing a potential sale to another store.
This plugin allows your customers to have direct conversations with you right on your WooCommerce website, empowering you to address their questions instantly and provide the reassurance they need to confidently complete their purchase.

This plugin goes beyond basic live chat functionality. It offers automated messages that can reach out to customers who may be stuck on the checkout page, ensuring they receive timely assistance. Additionally, chat invitations can be sent to increase customer engagement and encourage them to explore your products and make a purchase. There is also an AI option that can be added to handle first interactions with visitors.

Key features

  • Great user experience with a well-designed interface
  • Automated messages to assist customers who encounter difficulties while browsing your store
  • View and understand customers’ current shopping carts to provide personalized support
  • Efficiently track communication history and progress with the built-in ticketing system
  • Customize the chat window to match your brand’s aesthetic
  • Utilize the desktop app for prompt and convenient responses to inquiries
  • Easily integrate with other external applications for enhanced functionality

Pricing and support

This is a premium plugin which starts at $20 / month, but you can get a 14 day free trial to decide if this is something you are in need. And speaking about the support – looking at support offered on, they do a very poor job to answer their customer questions. But they also have a separate support channel for paid customers on their platform.

Artificial intelligence plugins

I’m sure you have already heard about OpenAI or Chat GPT by now. Artificial intelligence or AI can help you and your business increase productivity, reduce costs and maximize potential opportunities, making it an invaluable tool in the digital age. And considering the speed at which AI is being developed and improved, we all should pay close attention.

WordPress plugins for AI can make it easy to add this technology to your website and take advantage of its benefits. This section includes some of the best AI plugins for WordPress to maximize your website’s performance.

10. AI Engine: ChatGPT Chatbot, Content Generator, GPT 3 & 4, Ultra-Customizable

AI Engine: ChatGPT Chatbot, Content Generator, GPT 3 & 4, Ultra-Customizable plugin

Whether you are running a blog or managing a product catalog, this plugin has the potential to significantly improve your daily life and enhance your content generation efficiency. With its powerful features and capabilities, you can streamline your content creation process and achieve greater productivity.

The AI Engine plugin offers seamless content generation, grammar and spelling correction, and content translation through the OpenAI API. Additionally, it provides an easy method to incorporate a ChatGPT-style chatbot into your online store. Constantly evolving and improving, this plugin is actively developed, regularly introducing new features. Give it a try to effortlessly enhance your WooCommerce product descriptions, making them more marketable, SEO-friendly, and ultimately driving more visitors and boosting sales.

Key features

  • Intuitive design and easy onboarding
  • Ability to instantly generate WooCommerce product input field contents
  • Advanced users familiar with AI concepts can train the AI to perform specific tasks
  • Built-in image generation powered by AI

Pricing and support

This is a free plugin however you will need to sign up for a paid AI plan to get API key that is going to be used for all operations related with content and image generation. Responsive and knowledgeable support provided by the plugin developer for prompt assistance.

11. WordLift – AI powered SEO Schema

WordLift is an AI-powered SEO plugin for WordPress that helps you grow your website’s organic traffic. It connects to your existing website, reads your content, finds entities in it (like places and people), and creates a representation of your content that search engines will love. WordLift creates code (called Structured Data or Schema markup) that reiterates your page’s content in a manner that search engines best understand, without requiring any technical skills from you.

Key features

  • The technology to self-organize content using publicly or privately available knowledge graphs
  • An easy way to build datasets and full data ownership
  • Support for creating web content using contextually relevant information
  • Valued and free to use photos and illustrations from the Commons community ranging from maps to astronomical imagery to photographs, artworks and more
  • Leveraging Natural Language Processing and AI to analyze your content and identify the most relevant topics for your business, organizing them into entities
  • Content tagging for better SEO

Pricing and support

You can try this plugin for free for 14 days and after that the starting price is $59 / month. Their support is fine and you should get a response within 48 hours of contacting them.

Marketing plugins

Marketing is essential for the survival and growth of every business. It acts as bridge between a company and its target audience, helping organizations engage their customers and create positive brand experiences. By creating awareness of a brand and its offerings, marketing helps ensure that a business’s products and services reach the right people at the right time.

That is why it is important to know the best marketing plugins for your WordPress website. In this section I have listed WordPress marketing plugins you must know about, the advantages they have to offer, and how they can help you reach your business goals. These plugins can help you optimize your online presence, reach more potential customers, and increase your sales.

12. Drag & Drop Sales Funnel Builder for WordPress – WPFunnels

Must have WordPress plugins - Drag & Drop Sales Funnel Builder for WordPress – WPFunnels

This plugin is a game-changer in terms of its appearance, functionality, and overall performance! It empowers you to create powerful sales funnels, and if you are not familiar with the term, let me give you a quick rundown.

A sales funnel is a marketing concept that outlines the customer’s journey from discovering a product or service to making a final purchase. These funnels are invaluable for businesses as they provide a structured approach to guide customers through the buying process. By understanding each stage of the funnel and tailoring marketing efforts accordingly, businesses can effectively engage with customers and maximize sales. Moreover, sales funnels offer insights into customer behavior and preferences, enabling businesses to optimize their marketing strategies and enhance overall performance.

WPFunnels offers a visual drag-and-drop funnel builder designed for WordPress. What makes it truly remarkable is that anyone can effortlessly create highly converting sales funnels, even without prior experience in funnel building. With a range of pre-made templates for different niches, order bump offers at checkout, and one-click upsell offers after purchase, this plugin offers a comprehensive solution for creating and managing sales funnels. By leveraging WPFunnels, businesses can elevate their sales, boost performance, and achieve remarkable results.

Key features

  • Funnel development process directly within the WordPress dashboard
  • A/B testing capabilities to optimize your funnels
  • Wide range of pre-made templates tailored to different niches
  • Order bump offers at the checkout, along with convenient one-click upsell and downsell options
  • Integration with popular theme builders like Elementor and Divi
  • Detailed reports and analytics to gain insights into funnel performance

Pricing and support

This plugin has a free version, but it is almost useless and only intended to get a first feeling with the features. Paid version starts at $77.60 / year. Fast and responsive product support, ensuring any questions or concerns are promptly addressed.

13. Sumo – Boost Conversion and Sales

Sumo – Boost Conversion and Sales plugin

In today’s digital world, engaging website visitors and converting them into loyal customers is crucial for the success of any online business. However, capturing visitors’ attention and enticing them to take action can be a challenge. This is where the Sumo plugin for WordPress can assist.

With Sumo in your toolkit, you will have access to a wide range of tools and features that will enhance your website’s growth. From lead capture forms that capture visitors’ attention to social sharing buttons that amplify your reach.

Key features

  • Use timed popups on your website to attract more people and grow your email list.
  • Schedule special marketing emails or a series of emails to keep in touch with your subscribers
  • Connect your online store and use helpful features to bring back customers who leave their shopping carts and increase how much they spend on average
  • Keep track of how much money you make from each email subscriber and sale, so you can see how well your efforts are paying off
  • Integrated with major email marketing tools like MailChimp, ActiveCampaign and GetResponse

Pricing and support

The plugin is available in both free and paid versions. The free version offers basic features like email capture forms and social sharing buttons, while the paid version offers more advanced features like A/B testing and advanced analytics. Pricing for the paid version starts at $39 / month. Do not put high expectations for support from these guys, they may never respond ;).

14. Popup Builder by OptinMonster – WordPress Popups for Optins, Email Newsletters and Lead Generation

Popup Builder by OptinMonster – WordPress Popups for Optins, Email Newsletters and Lead Generation plugin

OptinMonster is a must-have plugin for WordPress users who want to improve their lead generation and conversion optimization strategies. With its user-friendly interface and extensive range of features, this plugin empowers website owners to create visually stunning and highly effective opt-in forms without any coding knowledge. Whether you’re looking to grow your email list, increase sales, or reduce cart abandonment, OptinMonster has the tools you need to make a lasting impression on your visitors and turn them into loyal customers.

The only annoying part that I can’t disregard is that it requires you to register an account before you can start using the product. I would prefer them not to force me into creating a an account.

Key features

  • Easy to use and create beautiful popup campaigns, email subscription forms, sticky announcement bars, gamified spin-a-wheel opt-n forms, and other types of interactive popups for your site in minutes
  • Drag & drop popup builder
  • Advanced targeting options that let you show your campaigns to the right people at the right time
  • Powerful triggers for showing campaigns based on user behavior (exit-intent, scroll-depth, inactivity sensors etc.)
  • Built-in analytics that let you track your campaign performance in real-time
  • A/B Testing to test different variations of your opt-in forms to optimize conversion rates and discover which designs and messaging resonate best with your audience

Pricing and support

OptinMonster is a software as a service and requires an OptinMonster account. When you install this plugin, you will have the opportunity to register for a free account that includes 3 campaigns and up to 500 campaign impressions. The paid version starts at $16 / month. Plugin support is friendly and fast.

15. Contact Form 7

Contact Form 7 plugin

Effective communication with website visitors is crucial, and having a reliable contact form is essential for businesses and individuals alike. Contact Form 7 offers a simple and intuitive interface for creating and managing multiple contact forms on a WordPress website. It allows users to customize form fields, email notifications, and other settings to meet their specific requirements.

With its seamless integration, extensive documentation, and active community support, Contact Form 7 provides a reliable solution for capturing user inquiries, feedback, and other important information. Our go-to plugin when it comes to integrating a contact form.

Key features

  • Simple and intuitive interface for creating and managing contact forms
  • Customizable form fields, email notifications, and form layout
  • Spam protection and filtering options to protect against unwanted submissions
  • Multiple forms support, making it easy to handle different inquiries
  • Excellent integration with WordPress and easy implementation on any page or post
  • Various extensions for added functionality and integration with third-party services

Pricing and support

Contact Form 7 is a free and open-source plugin. As for support, Contact Form 7 has an extensive documentation section on their website that covers various aspects of the plugin’s usage and customization. Additionally, there is an active support forum where users can seek assistance from the community and plugin developers who usually respond rather fast.

16. WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log

WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log plugin

Email deliverability plays a crucial role in the success of marketing efforts. When you send out marketing emails, you want them to actually reach your audience’s inboxes. If your emails end up in the spam folder or are blocked by email filters, your marketing messages will go unnoticed, and all your efforts will go to waste.

By default, WordPress uses the PHP mail function to send emails generated by WordPress or any contact form plugin. However, most WordPress hosting companies do not have their servers properly configured for sending PHP emails. This can cause your WordPress emails to not get delivered or end up in the SPAM folder. WP Mail SMTP plugin helps improve email deliverability by reconfiguring WordPress to use a proper SMTP provider when sending emails. This means that your emails are more likely to reach the inbox instead of being marked as spam or not being delivered at all.

Key features

  • Easy-to-use and user friendly setup wizard that helps to get started
  • Various SMTP provider integrations including Google, Microsoft, Sendinblue and Zoho
  • Email logging to keep track of all the emails sent from your WordPress
  • Email alerts when an email fails to send
  • Ability to setup smart conditional routing to send emails based on specific conditions
  • Many configuration and setup options

Pricing and support

WP Mail SMTP is free and has everything you need to reliably send your WordPress emails. There is also a Pro version starting at $50 / year that unlocks even more powerful features like email logging and much more. The plugin offers solid, fast and responsive support.

17. Giveaways and Contests by RafflePress – Get More Website Traffic, Email Subscribers, and Social Followers

Giveaways and Contests by RafflePress – Get More Website Traffic, Email Subscribers, and Social Followers plugin

Hosting giveaways is a popular marketing strategy to boost brand awareness, attract new customers, and increase user engagement. However, organizing and managing giveaways can be challenging without the right tools. 

RafflePress helps to create and manage giveaways and contests on websites in a user-friendly and easy manner. Its drag & drop builder and pre-designed templates help quickly set up enticing giveaways that capture the attention of audience. It also provides features like viral sharing, social media integrations, and fraud protection to ensure giveaways are fair and successful.

Key features

  • User-friendly interface
  • Customizable giveaway templates and design options to match your brand
  • Viral sharing features to maximize reach and engagement
  • Social media integrations for seamless promotion and participation
  • Fraud protection
  • Email marketing integrations for growing subscribers
  • Good analytics and reporting

Pricing and support

Plugin is available in both free and paid versions. The free version comes with the basic features you need to create a simple giveaway or contest on your website. The paid version which starts at $79 / year, comes with additional features such as email marketing integrations, giveaway landing pages, and more. Support is fine, but could be faster.

18. Web Push Notifications by PushEngage

Must have WordPress plugins - Web Push Notifications by PushEngage

Push notifications can have a big impact on marketing efforts. Imagine receiving a message on your phone that grabs your attention and instantly informs you about a special offer or a new product. That’s what push notifications do! They are short messages that pop up on your device’s screen, even if you’re not using an app. Push notifications help businesses stay connected with their customers, reminding them about promotions, events, or important updates. They can increase customer engagement, drive website traffic, and even boost sales. By sending timely and relevant push notifications, marketers can effectively reach their audience and keep them informed about exciting opportunities, making it easier to connect and build strong relationships with customers.

PushEngage provides a user-friendly interface for sending push notifications directly to users’ devices, keeping them informed and engaged. Whether it is announcing new products, sharing updates, or sending personalized offers, this plugin can empower your business to reach their audience fast and drive additional sales.

Key features

  • Easy setup and management of push notifications
  • Push notification personalization
  • Automated notifications for drip campaigns and abandoned cart reminders
  • Segmentation capabilities to target specific user groups
  • A/B testing to optimize your push notification campaigns for maximum impact
  • Great analytics and reporting

Pricing and support

PushEngage offers a free plan that allows you to send limited amount of push notifications per month. If you need more than that, they offer paid plans starting at $14 / month. Their support is fine, but if you are using the free version, be prepared to wait.

19. TikTok for WooCommerce

TikTok for WooCommerce plugin

I know that it feels like this plugin should be in the social media plugins category, but this one is really intended for marketing. TikTok is one of the leading social entertainment platforms with over one billion monthly active users around the world. This plugin enables businesses to promote their products on TikTok and reach a large audience.

With TikTok for WooCommerce, you can sync your store catalog, install the TikTok pixel for campaign performance tracking in one click, and set up ads to target your audience in minutes. The plugin makes it easy to grow your online sales by promoting your products on TikTok.

Key features

  • Excellent integration with WooCommerce for easy product showcasing on TikTok
  • Automated syncing of product catalogs and updates with TikTok
  • Advanced advertising capabilities to run targeted campaigns on TikTok
  • Real-time analytics and reporting
  • Customization options to create engaging and visually appealing TikTok content
  • Integration with TikTok pixel for precise tracking and retargeting
  • User-friendly interface and intuitive setup process

Pricing and support

This is a free plugin. Sorry to say this, but do not expect to get a lot of support from plugin developers.

Content management plugins

As we know, WordPress is an open source content management system (CMS) and blogging platform, originally created in 2003 that has had multiple content management system upgrades over these years. It makes content management simpler and more efficient with each new version that gets released, but since each business is unique and has its own goals in mind, you may end up lacking some features.

That is where additional WordPress content management plugins step in. Not only do content management plugins help you streamline the management of your digital content, they can also help you create a more user-friendly experience and save time when editing your content. Down below I have listed my personal favorites. ❤️

20. Beaver Builder – WordPress Page Builder

Beaver Builder – WordPress Page Builder plugin

Imagine having the power to design and customize web pages without any coding knowledge. That’s exactly what this visual page builder offers. This handy tool provides a user-friendly interface where you can simply drag and drop elements like text, images, and videos to create stunning web pages. You have full control over the layout, design, and styling of your content, allowing you to bring your creative vision to life. Whether you’re a blogger, business owner, or anyone managing a website, visual page builders simplify the process of creating and editing pages, saving you time and effort.

Beaver Builder offers a user-friendly and intuitive drag & drop user interface that allows to design stunning websites with ease. It provides a wide range of pre-designed templates, modules, and elements that can be customized to suit individual preferences. This plugin allows anyone to create beautiful, responsive websites without the need for complex coding skills, making it an invaluable tool for web design enthusiasts and professionals alike.

Key features

  • Intuitive drag & drop interface for effortless website design
  • Wide range of templates and modules for quick customization
  • Full-width, column-based layouts. Photo, color, and video row backgrounds
  • Responsive design capabilities to ensure your website looks great on all devices
  • Advanced customization options to personalize every aspect of your website
  • Integration with popular WordPress themes and plugins
  • Developer-friendly features for more advanced customization and extensibility
  • Reliable and efficient performance for a smooth website-building experience

Pricing and support

The Beaver Builder has both a free and premium version which starts at $99 / year. They offer quick and knowledgeable support for their free users and paid customers.

21. Elementor

Elementor plugin

This is one alternative to Beaver Builder. Elementor is one of the leading website building platforms for WordPress, enabling web creators to build professional, pixel-perfect websites with an intuitive visual builder. It helps solve the problem of writing code and gives complete control over every piece of the website without writing a single line of code.

You will be able to achieve pixel-perfect designs, scale and accelerate your website creation process, and increase lead generation. With an instant, live design and inline editing drag & drop editor, you can will be able to create your website while instantly seeing how it will look. Besides being a great plugin, there is also a huge ecosystem of other plugins that add new features to it and extend its power.

Key features

  • Intuitive drag-and-drop interface for easy website design and customization
  • Extensive library of pre-designed templates and widgets for quick and stunning page creation
  • Responsive design capabilities to ensure your website looks great on all devices
  • Advanced customization options for fine-tuning every aspect of your design
  • Live editing feature for real-time visual updates as you design
  • WooCommerce integration for seamless e-commerce functionality
  • Developer-friendly features for more advanced customization and extensibility
  • Integrations and compatibility with many different plugins

Pricing and support

There is a free version available as well as premium option starting at $59 / year. If you are using the free version, be prepared to wait for the support to get back to you as it can be rather slow.

22. Divi builder

Divi builder plugin

This plugin in content management category is an excellent alternative to Elementor and Beaver Builder plugins. Divi is a drag & drop page builder (it is rather popular these days) for WordPress that allows you to build just about any type of website by combining and arranging content elements. This plugin allows to create beautiful and functional designs without needing to use code or CSS. The builder uses three main building blocks: Sections, Rows and Modules. Using these in unison allows you to create a countless array of page layouts. Be sure to give this one a try, it really offers excellent design options.

Key features

  • Excellent user experience and plugin design
  • Easy to use and multi-functional drag & drop page builder
  • Responsive preview system to quickly see how your design will look across different devices
  • Library of modules, templates, and design options for quick and easy page creation
  • Advanced customization options for complete control over your website’s appearance and functionality
  • Built-in split testing functionality to optimize website’s performance and conversion rates

Pricing and support

Divi does not offer a free version and starts at $89 / year. Plugin offers good amount of documentation as well as decent support of their paid customers.

23. Brizy

Brizy page builder plugin

Brizy is another good option if you are looking for a simple and intuitive website builder with wonderful user interface that enables you to create professional-looking websites with ease. Similarly to other plugins in this category, it also has drag & drop functionality and pre-designed blocks and elements. It allows users to quickly and efficiently design and customize their websites, saving both time and effort.

Key features

  • Excellent drag & drop interface for website customization
  • Over 500 pre-designed blocks and elements for quick and easy page creation
  • Responsive design capabilities to ensure optimal viewing on all devices
  • Advanced customization options for complete control over your website’s appearance and functionality
  • Built-in design features such as shape dividers, gradients, and animations
  • Integration with popular third-party tools and services for enhanced functionality

Pricing and support

It has a free version and a paid one starting at $9 / month. Now about the support – if you are a free user, you should not be expecting a lot of support from plugin developers which is a shame.

Analytics plugins

Data and analytics plays (or at least should) a huge role in business. No matter what kind of website you are managing, it is important that you understand as much about your target audience as you can – where does it originate from, what is it interested in most, what it lacks and I could go on here :). This data will provide you with the necessary information you require to make calculated decisions and can help you increase revenue. Here are some of the best analytics plugins that you should consider using.

24. WP Statistics

WP Statistics plugin

By analyzing user data, such as page views, click-through rates, and conversion rates, we can gain a better understanding of what content and features resonate with our audience. This knowledge allows us to optimize website’s design, layout, and content to better meet user needs and preferences. User data also helps identify areas for improvement, such as high bounce rates or exit pages, allowing website owners to make necessary adjustments to keep visitors engaged.

The WP Statistics plugin is a user-friendly tool that helps website owners understand their traffic and user data. It provides a simple solution for those who need to know their website statistics and represent them in a privacy-focused manner. With WP Statistics, you can track information such as the number of visitors, their location, browser, search engine, and the most popular content on your website. All data is recorded on your server and the plugin is GDPR compliant.

Key features

  • Comprehensive visitor tracking to gather detailed information about website traffic
  • Real-time data updates for up-to-date insights
  • Detailed reports and analytics dashboards to visualize website performance
  • Geolocation tracking to identify the origin of website visitors
  • Popular pages and posts tracking to understand visitor interests
  • Search engine keywords tracking to analyze organic search traffic
  • Customizable widgets and shortcodes for displaying website statistics
  • GDPR compliance to ensure data privacy and security
  • Advanced stats including conversion rates
  • Data export in various formats

Pricing and support

This plugin is available for free. However, there are some premium features available as paid add-ons. You should expect fast and active support from plugin development team.

25. Slimstat Analytics

Slimstat Analytics plugin

The Slimstat Analytics plugin is a good alternative to Google Analytics as it offers a powerful and user-friendly analytics tool that is hosted by yourself. That means all of the data belongs to you and you are not sharing it with anyone else. It provides in-depth insights into website traffic, visitor engagement, popular content, and more. With its robust tracking capabilities and customizable reports, you will be able to monitor key metrics and gain valuable insights to improve their website’s performance and user experience.

Key features

  • Real-time tracking of website visitors, including their location, device, and referral sources
  • Multiple reports and charts to visualize website statistics and trends
  • Customizable dashboard widgets for quick access to key metrics
  • Event tracking to measure specific user interactions, such as downloads or clicks
  • Enhanced security and GDPR privacy features to ensure data protection
  • Exportable reports in various formats for further analysis or sharing
  • Support for multi-site installations and multi-language websites

Pricing and support

This is a free plugin. Plugin team tries to do its best at providing support, but it is not always as fast as you would expect. You may be required to wait for a couple of days to get a response.

26. Site Kit by Google – Analytics, Search Console, AdSense, Speed

Site Kit by Google – Analytics, Search Console, AdSense, Speed plugin

This is the official Google Analytics plugin from Google. I’m sure you are all familiar with Google analytics, but if not, here is a brief overview. Google Analytics is a powerful tool that provides valuable insights and data about website visitors. With its help, you can see important information like how many people visit your site, where they come from, and which pages they spend the most time on. This data helps to understand your audience better and make informed decisions to improve your website. Google Analytics also allows to track the effectiveness of marketing campaigns, identify areas for improvement, and how to optimize user experience.

After installing Site Kit, you will be able to see key metrics and insights from different Google products such as Search Console, Analytics, AdSense, PageSpeed Insights and more. This will help you understand how people find and use your site, how to improve and monetize your content.

Key features

  • Easy integration of Google Analytics, Search Console, AdSense, and PageSpeed Insights into your WordPress dashboard
  • Website performance metrics and analytics
  • Connection to Google’s search data, allowing you to monitor your website’s visibility in search results
  • Monetization options through Google AdSense
  • Insights on website speed and performance
  • User-friendly interface and intuitive reporting

Pricing and support

Site Kit is completely free to use and their support is surprisingly fast and responsive taking into account that this is a product of a huge company where people usually have more important stuff to do.

27. MonsterInsights – Google Analytics Dashboard for WordPress

Must have WordPress plugins - MonsterInsights – Google Analytics Dashboard for WordPress

This one is a good alternative to the official Google analytics plugin. As you may know, properly setting up Google Analytics on a WordPress site can be at times complicated. You have to either hire a developer or learn how to add advanced code snippets to your website in various areas. MonsterInsights helps to solve this issue by making it easy to connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business.

This plugin also provides a very good and detailed reporting on all of your Google Analytics collected stats in a user friendly manner without the requirement to leave your WordPress admin area.

Key features

  • Latest Google Analytics 4 (GA4) integration
  • Real-time statistics to monitor website performance
  • Enhanced e-commerce tracking to analyze sales and conversion rates
  • Customizable reports and dashboards
  • Detailed audience insights, including demographics and user behavior
  • Forms tracking to measure form submissions and conversions
  • Performance optimization tools to boost website speed and performance
  • Compatibility with popular WordPress plugins and page builders

Pricing and support

MonsterInsights offers both a free and a Pro version of their plugin. The Pro version starts at $199 / year and comes with all the tracking features you will ever need including events tracking, ecommerce tracking, custom dimensions tracking, page speed reports, popular post tracking, custom dimensions, affiliate link tracking, video tracking and tons more. Now about the support – plugin team provides decent support. Not the fastest in town, but you will not have to wait for weeks for somebody to answer :).

Social media plugins

Social media enables real-time, two-way communication online between businesses and customers, establishing a platform to share information, provide customer service, build brand recognition and trust, create stories and content that engages audiences.

These social media plugins for WordPress can help you streamline the overall social media experience, making it smoother and more efficient to interact and engage with your followers.

28. Smash Balloon Social Photo Feed

Smash Balloon Social Photo Feed plugin

Showcasing a dynamic feed of social network photos adds authenticity and social proof to the website, as it allows visitors to see real-life experiences and interactions related to the brand. This can foster a sense of trust and credibility among users. It also encourages social sharing and user-generated content, as visitors are more likely to tag and mention the brand when posting on Instagram. This user-generated content can generate buzz, expand the website’s reach, and attract new audiences.

This plugin allows to easily integrate Instagram feed directly into WordPress website in beautiful and user friendly way. By doing so, you can effortlessly display your latest Instagram content, fostering a visually engaging, genuine and live experience for your visitors.

Key features

  • Show photos from various social network (Instagram, Facebook, Twitter and others) accounts in a single or multiple feeds
  • Extensive customization, granting complete control over elements like width, height, number of photos, columns, image size, background color etc.
  • Showcase thumbnail, medium, or full-size photos sourced directly from your Instagram feed
  • Ensure an uninterrupted viewing experience (‘Load More’ button allows infinite loading of Instagram photos)

Pricing and support

This plugin offers both a free and a paid version which starts at $49 / year. The Pro version allows you to display hashtag feeds, view photos and videos in a popup lightbox directly on your site, view post comments for user feeds, display the number of likes and comments for each post and much more. If you are looking for solid support from plugin authors – they do have it in stock.

29. Social Share Buttons, Social Sharing Icons, Click to Tweet — Social Media Plugin by Social Snap

Social Share Buttons, Social Sharing Icons, Click to Tweet — Social Media Plugin by Social Snap plugin

This is a rather simple yet useful plugin for when you need to display social share buttons. Social Snap is plugin that helps website owners drive more traffic and increase engagement by using social media and its capabilities. You will be able to display social share and follow buttons for networks such as Facebook, Twitter, LinkedIn, Email, and Instagram. You can also display fan counters and customize the look and placement of your share buttons.

Key features

  • Easily add beautiful and customizable social share buttons
  • Choose from most popular social networks and actions
  • Display individual and/or total share counts
  • Easily edit share button labels and maximize engagement
  • Display different share buttons for mobile/desktop devices

Pricing and support

There is a free option and a premium one available which starts at $39 / year. Paid version provides access to more than 40 various social networks. If you run into issues while using this plugin, I’m affraid you may have to try to search the web for solutions as product support is very slow and may answer only after a couple of weeks.

Security plugins

As a WordPress website owner, security is an often overlooked but critical element of your online presence. With many falling victim to data breaches each year, we more than ever need to invest in protecting our digital presence and sensitive information of our users.

One of the easiest methods of ensuring your site’s security is setting up a few WordPress security plugins. However, please keep in mind that keeping your website secure also means keeping your server, database, access information and other sensitive information well safeguarded and that all of this takes effort and just one plugin will not be enough.

Each of these plugins are designed to help protect your website from potential threats and malicious attacks and also provide convenient security features that can help you worry less about the safety of your WordPress website and its users.

30. Wordfence Security – Firewall, Malware Scan, and Login Security

Wordfence Security – Firewall, Malware Scan, and Login Security plugin

In today’s digital landscape, website security has become a critical concern for WordPress users. The growing number of online threats, such as malware infections and hacking attempts, poses a significant risk to the integrity and functionality of websites. This is where the Wordfence Security plugin comes to the rescue. It is designed to address the security vulnerabilities of WordPress websites, providing users with robust protection and peace of mind.

This plugin allows you to safeguard your WordPress website from potential threats and ensure its smooth operation. By using this powerful security product, you will be able to fortify your website against malicious attacks, unauthorized access attempts, and harmful malware infections.

Key features

  • Web application firewall that blocks malicious traffic, preventing unauthorized access to your website
  • Malware scanner for WordPress files and database
  • Two-factor login authentication, login page CAPTCHA, and password strength enforcement
  • Real-time monitoring and defense system, which identifies and blocks suspicious activity
  • Instant alerts and notifications about security issues, including attempted hacks, file changes, and plugin vulnerabilities

Pricing and support

The plugin is available for free on the as well as it offers a paid option starting at $119 / year. Plugin authors do a good job providing quick and knowledgeable support to its users.

31. iThemes Security

iThemes Security plugin

A strong alternative to WordFence plugin as it offers a comprehensive set of tools and features to fortify websites, protect against malicious attacks, and ensure a safe online environment. On average, 30,000 websites are hacked every day and every 39 seconds a new cyberattack happens somewhere on the web. The plugin allows you to easily add two-factor authentication to your WordPress login with several authentication methods including mobile apps like Authy and Google Authenticator.

With its user-friendly interface and powerful features, this plugin equips you with the necessary tools to safeguard your website from unauthorized access attempts, DDOS, brute force attacks, malware infections, and other security vulnerabilities.

Key features

  • Two-factor authentication
  • Malware scanner
  • Web application firewall
  • Login form brute force attack protection
  • Define password requirements
  • Get notified when files on your site change

Pricing and support

The plugin is available for free on the plugin repository as well as has a paid version at your disposal for $99 / year. You can expect fast plugin support from its developers.

32. Jetpack – WP Security, Backup, Speed, & Growth

Jetpack – WP Security, Backup, Speed, & Growth plugin

Website security is a top priority for WordPress users, given the constant threat of cyberattacks and vulnerabilities. Recognizing this concern, the Jetpack Security provides comprehensive solution to address WordPress website security.

This plugin aims to protect websites from malware, unauthorized access, and other security risks, allowing users to focus on their content and business objectives with peace of mind. It includes tools like auto real-time backups and easy restores and spam protection.

Key features

  • Automated backups and restorations. Website migration assistant
  • Protect your site against brute force attacks
  • Downtime/uptime monitoring
  • Malware scanner
  • Spam protection against spam comments and form submissions

Pricing and support

There is a free version with basic functionality available, but if you are looking for something more advanced, you will need to upgrade to Pro version which starts at $399 / month. Now on the support – as a user you would expect great support from Automattic team which are also authors and owners of WooCommerce and many other huge WordPress products, but as it turns out – the support is very slow and the best bet if you run into issues or have questions is turn to search.

33. Sucuri Security – Auditing, Malware Scanner and Security Hardening

Sucuri Security – Auditing, Malware Scanner and Security Hardening plugin

This is another alternative to already listed security plugins in this category. With its robust features and advanced security measures, this plugin aims to protect websites from malware infections, hacking attempts, and other security vulnerabilities.

Sucuri Security plugin offers a great scanner that is able to detect and pick up various infections and provides a detailed report. It protects your WordPress site against security threats like hacking, malware, DDOS and brute force attacks. Plugin includes hardening features, core integrity check, post-hack features and email alerts to help keep your data and business well protected.

Key features

  • Malware scanner and removal tools
  • Web application firewall to block suspicious traffic, prevent unauthorized access, and mitigate various types of attacks
  • Detect and block malicious activities, including brute force attacks, SQL injections, and cross-site scripting (XSS) attempts
  • Password strength enforcement, file integrity monitoring, and SSL certificate management
  • Monitor and remove your website from various security blacklists

Pricing and support

Sucuri Security offers a free version with limited features and a paid version starting at $200 / year. If we are looking at support – it is almost non existent so if you get into some problems or issues with the plugin, you are on your own.

Performance plugins

WordPress is one of the most popular content management systems in the world and it is used by millions of businesses, however it requires special care and attention when working with it. As you add more and more content, install new plugins, create new pages and add media, you may start to feel that your site starts to experience performance issues. While switching to a better hosting company or plan is an option, there are also plugins available to help with speed and efficiency.

Poor page load times and slow speeds can significantly affect user experience, hurting search engine rankings and ultimately leading to financial losses. To ensure that your WordPress website always runs efficiently, it is important to leverage the best performance plugins available.

34. W3 Total Cache

W3 Total Cache PLUGIN

Caching enables faster loading times for subsequent visits by temporarily storing commonly accessed data, such as HTML files, images, and scripts. This reduces server load, decreases bandwidth usage, and enhances scalability, making the website more reliable and cost-effective. Besides that, faster page load speeds contribute to lower bounce rates. improved SEO and increased user engagement, as visitors are more likely to stay, explore, and interact with the site.

W3 Total Cache plugin utilizes advanced caching techniques and optimization features to enhance website speed, reduce load times, and provide visitors with a smooth browsing experience. This plugin provides complete control over your WordPress caching configuration.

Key features

  • Page caching to minimize server response time and accelerate page loading
  • Browser caching to store frequently accessed website resources on visitors’ browsers
  • Minify HTML, CSS, and JavaScript files, eliminating unnecessary white-space and reducing file sizes for faster loading
  • Content Delivery Network (CDN) Integration
  • Database query caching
  • Cache frequently used PHP objects
  • Cache specific parts of your web pages to avoid processing the entire page

Pricing and support

The is a free plugin that also does have a paid upgrade option for $99 / year. There is a comprehensive documentation available on various plugin settings and the support team usually answers during the first 48 hours after you have contacted them for assistance.

35. WP Fastest Cache

WP Fastest Cache plugin

This is a close alternative to W3 Total Cache. By using WP Fastest Cache plugin, you’ll be able to improve your website’s performance and its loading speed. With the help of a few clicks, you can enable caching, minify HTML, CSS, and JavaScript files, and optimize your website to achieve lightning-fast loading times. Use it to enhance your user experience, boost search engine rankings, increase visitor engagement and make their lives easier :).

Key features

  • Easy to setup and start caching
  • Option to enable Gzip compression to reduce bandwidth usage and accelerate content delivery
  • Minify HTML, CSS, and JavaScript files
  • Enable browser caching
  • Optimize and compress images
  • Integrate with content delivery networks (CDNs) to distribute your website’s content across multiple servers worldwide for faster loading times

Pricing and support

Plugin is available for free on the repository. There is also a premium lifetime license available for $49 that includes advanced performance upgrades. Looking at customer support we can see that plugin authors deliver fast and reliable support to its users.

36. LiteSpeed Cache

LiteSpeed Cache plugin

Designed for speed and performance, LiteSpeed Cache significantly improves the loading times of web pages, resulting in a smooth and enjoyable browsing experience for visitors. Similarily to previous plugins in this category, this one also offers a range of features to enhance website performance, such as advanced cache management, minification of HTML, CSS, and JavaScript files, and automatic image optimization. LiteSpeed Cache also includes features like browser cache, database optimization, and content delivery network (CDN) integration.

Key features

  • Page caching to improve site performance
  • Automatic purge of related pages based on certain events
  • Private cache for logged-in users
  • Ability to schedule purge for specified URLs
  • WooCommerce and bbPress support
  • Minify website files (CSS, JS, HTML)
  • Lazy load images
  • Browser cache support
  • Object caching

Pricing and support

LiteSeed Cache is a free to use plugin that we use on our projects and so far are very satisfied with its features and how it works. Product team delivers fast and knowledgeable support in case you run into some issues or have any questions.

37. WP Super Cache

WP Super Cache plugin

When it comes to WordPress websites, optimizing page loading speed is crucial for a seamless user experience. Slow loading times can lead to frustration and hinder website performance. WP Super Cache is another very popular caching plugin alternative in our list with more than 2 million users and it offers a reliable and advanced caching solution for WordPress sites.

With its user-friendly interface and easy setup, this plugin is accessible to both beginners and experienced website owners. WP Super Cache offers various features, including static page caching, which generates HTML files to serve to visitors, reducing the load on the server and improving response times. It also supports content delivery network (CDN) integration, enabling the efficient distribution of website content across multiple servers.

Key features

  • Easy setup and configuration
  • Caching of pages and posts
  • CDN support
  • Advanced caching options
  • Automatic cache clearing

Pricing and support

This is a free product which is being developed and maintained by Automattic – official WordPress developers. As with other Automattic plugins, unfortunately it may take a couple of days to get someone from their support to respond and get involved with your issue.

38. Clearfy Cache – WordPress optimization plugin, Minify HTML, CSS & JS, Defer

Clearfy Cache – WordPress optimization plugin, Minify HTML, CSS & JS, Defer plugin

Clearfy Cache is a multipurpose plugin that offers an array of features and benefits to optimize your website. With over 50 functions packed into one convenient tool, Clearfy Cache allows you to enhance your website’s SEO, speed, and security effortlessly. It enables you to remove unnecessary code, eliminate vulnerabilities, and improve search engine indexing. The plugin also helps to fix bugs from other plugins and makes your WordPress site more convenient and faster. It must be noted that this plugin should be used together with other caching plugins like WP Super Cache or LiteSpeed cache since it does not offer all of the features these plugins bring to the table in terms of caching.

Key features

  • SEO assistance and optimization using various bult-in tools
  • Page, widget and browser caching
  • Performance optimization and resource minification
  • WordPress posts optimization options
  • Code cleanup features

Pricing and support

Clearfy Cache is available in both free and premium versions. Pricing for the premium version starts at $39 / year for a single site license. Plugin developers offer speedy and good product support for those in need.

39. Smush – Lazy Load Images, Optimize & Compress Images

Smush – Lazy Load Images, Optimize & Compress Images plugin

Large image files can significantly impact website loading times, leading to a slow and frustrating user experience. By optimizing images, you can reduce their file size without compromising image quality. Image optimization improves website performance and loading speed, ensuring a smoother browsing experience for visitors. Additionally, optimized images consume less bandwidth, making your website more accessible and cost-effective, especially for mobile users with limited data plans. Moreover, search engines like Google consider page speed as a ranking factor, so optimizing images can positively impact your website’s SEO.

Smush is a powerful WordPress image optimization plugin that helps improve your site’s loading speed and Google PageSpeed score. It offers features such as image compression, lazy loading, resizing, and more. The plugin allows you to optimize images up to 2 times more with lossy compression and preserves image quality with its lossless compression option.

Key features

  • Reduce the file size of images without compromising quality
  • Optimize multiple images at once, saving valuable time and effort
  • Resize images to fit specific dimensions
  • Lazy loading to defer the loading of images until they are visible on the user’s screen
  • Automatically optimize new images as they are uploaded to your media library
  • Lossless compression to reduce image file sizes without any noticeable loss in image quality
  • Customize image optimization settings according to your preferences

Pricing and support

Smush has a free version as well as a paid one that will set you back $ 7.50 / month. Looking at their support, they are delivering fast and responsive assistance to user questions and issues.

SEO plugins

Search Engine Optimization or SEO is the process of optimizing a website to increase its visibility and improve its rankings in the major search engines like Google, Bing or others. It is crucial for businesses, but especially for new ones that are still working their way up the ladder of success. A well optimized website for major search engines will generate traffic to your website, improve customer engagement as well as brand recognition. And one of the best parts I love about search engine optimization is that it can generate free, long-term traffic to your website, which can directly benefit your business.

WordPress SEO plugins can provide your business with real and measurable benefits. Not only do they enable you to target specific keywords more effectively, but many also come with detailed analytics so you can measure the success of your SEO campaigns.

40. Link Whisper

Link Whisper plugin

This handy plugin is designed to maintain the well-being of your website’s internal links. But why is this important? Ensuring they are live and healthy plays a crucial role in search engine optimization, which ultimately brings new visitors to your site. Here are a few reasons why it is essential to keep your internal links in order:

  • Internal links distribute page authority and link equity across your website. When you link to a page on your site, you pass some of the authority and trust from that page to the linked page. This helps search engine crawlers easily navigate through different pages on your website with a single link. Consequently, your site gains better recognition and higher domain authority.
  • Internal linking enhances the user experience, boosts engagement, increases page views, and guides users toward conversions.

Link Whisper is an amazing plugin that scans your posts and pages, suggesting linking opportunities between them. Using artificial intelligence, it automatically recommends relevant links based on your content. It can even create internal links based on your target keywords. By improving the internal linking structure of your website, Link Whisper helps increase engagement, improve SEO, and drive more traffic to your site.

Key features

  • Comprehensive analytics and reporting for monitoring the status of internal links
  • Intuitive, user-friendly design that is simple to navigate and understand
  • Streamlines the process of identifying linking opportunities within WordPress posts and pages, leading to increased internal links and improved SEO
  • Harnesses the power of artificial intelligence to suggest linkable content while you write, making the linking process more efficient and effective
  • Offers a range of features, including bulk edit options, to ensure the health and integrity of your links

Pricing and support

Plugin has a free version, but it is intended just to get a glimpse of what it can offer. Pricing starts at $77 / year for a single site license. Good support from plugin authors, however keep in mind that they do not support users over at forum, but only on their own support platform.

41. Product Feed PRO for WooCommerce

Product Feed PRO for WooCommerce plugin

Product feeds are a powerful yet often overlooked tool that can significantly boost the visibility of your products and drive sales beyond the confines of your online store.

In simple terms, a product feed is a file that contains detailed information about your products, organized in a way that makes it easy to showcase, advertise, and compare them on various marketing channels. By creating and distributing accurate and up-to-date product feeds, you can enhance your presence on search engines, comparison shopping engines, and popular marketplaces. This wider exposure enables you to reach a larger audience, attract more potential customers, and ultimately increase your sales.

This plugin allows to easily configure and generate product feeds specifically tailored for your WooCommerce store. Whether it’s for Google Shopping (merchant center), Facebook, Remarketing campaigns, TikTok product catalog, or other marketing channels, this plugin has got you covered.

Key features

  • Easy setup process
  • Over 100 pre-defined templates available for a wide range of marketing channels and comparison shopping websites, tailored for each country
  • Advanced features like category and field mapping, rule-based filtering, and support for product variables, providing you with greater control and customization options

Pricing and support

This plugin has a free version which allows to create a couple of feeds. If you would like to create more, you would need to purchase Pro version that starts at $89 / year. Excellent product support provided by the plugin developer, ensuring any questions or issues you may have are promptly addressed.

42. Yoast SEO

Yoast SEO plugin

Using SEO strategies, you can attract more organic traffic to your website, increase brand awareness, and effectively reach target audiences. Search engine optimization involves optimizing various elements of a website, including content, keywords, meta tags, and site structure, to make it more appealing to search engines like Google. By aligning with search engine algorithms, businesses can improve their chances of appearing higher in search results, ultimately driving more traffic and potential customers to their sites.

Yoast SEO is a widely-used plugin that has helped millions of websites improve their search engine rankings. The plugin takes care of various aspects of WordPress SEO, including technical optimizations, XML sitemaps, meta tags, site breadcrumbs, and faster loading times. It also offers powerful content analysis and readability tools, helping users create SEO-friendly and user-friendly content. The plugin seamlessly integrates with popular themes, plugins, and website builders, making it a versatile choice for website optimization. Yoast SEO is an excellent tool for keeping websites in top shape and achieving higher search engine rankings.

Key features

  • Analyze the SEO-friendliness of your content, including keyword optimization, readability, and meta tags
  • Generate XML sitemaps that make it easier for search engines to crawl and index your website’s pages
  • Optimize content for social media platforms, ensuring your website looks good when shared on social networks
  • Receive real-time suggestions and feedback to optimize each page’s SEO elements (meta descriptions, headings, and keyword usage)
  • Set focus keywords to target specific terms and monitor their usage throughout your content
  • Receive suggestions for internal links, aiding in the creation of a well-connected website structure
  • Manage and set up redirects to prevent broken links

Pricing and support

Yoast SEO is available in both free and premium versions starting at $99 / year. Support is available through support forum and it is in good shape, not the fastest in town as you may need to wait around 48h for a response, but still a good response time considering the amount of users they have to support daily.

43. All in One SEO

All in One SEO plugin

This is an alternative to Yoast SEO which offers many of the same features. All in One SEO is a powerful plugin designed to help website owners with search engine optimization. It offers a set of features and tools to help website owners improve their search engine rankings and attract more organic traffic.

An easy setup wizard and intuitive workflow will help you optimize your website’s SEO settings in less than 10 minutes. The plugin provides features like integration with webmaster tools and social media platforms, smart XML sitemaps and rich snippets, advanced link assistant and OpenAI integration for generating effective titles and descriptions.

Key features

  • Fast and easy to setup and start using
  • Advanced XML sitemaps
  • Prepare images for SEO
  • Connection with Google webmaster tools and Google Search Console
  • Competitor SEO analysis
  • High quality suggestions for internal linking opportunities
  • ChatGPT usage to generate SEO titles and meta descriptions

Pricing and support

Almost as all other plugins in our list, this one also comes with a good free version and then there is a pro version which starts $129 / year and brings additional features. Plugin team delivers timely and helpful support so you will be in good hands if you decide to pick this SEO tool as your weapon of choice.

44. Rank Math SEO

Rank Math SEO plugin

Another very good alternative to previous search engine optimization tools is Rank Math SEO. It aims to level the playing field by offering intelligent features, automation, and AI assistance for writing SEO-optimized content. The plugin includes a setup wizard, Google Schema Markup integration and unlimited keyword optimization. Among many of the features, it also includes image SEO, web stories, WooCommerce support, Google AMP, bbPress and BuddyPress support, quick editing of SEO details, and instant indexing for search engines.

Key features

  • Easy to follow setup wizard
  • Simple and beautiful UI
  • Artificial intelligence (AI) generated suggestions
  • Link index status reporting
  • Track your keywords and their search engines positions
  • Keep track of your website’s rankings over the last few weeks or months
  • Various Schema types to prepare structured data

Pricing and support

Rnak Math SEO has both a free version which is very limited comparing with other SEO plugins listed above so you would need to use the paid version which comes at $59 / year and unlocks the full potential of this great SEO plugin. The team behind this plugin does a decent work providing helpful and timely support usually responding in the first 24 – 48 hours.

Miscellaneous plugins

I know we have covered quite a lot of ground, but there are some very useful and interesting plugins that did not quite fit into any of the previous categories. So last, but not least we have must have miscellaneous plugins that can help make your everyday work managing a WordPress website easier.

45. WPML – The WordPress Multilingual Plugin

WPML - The WordPress Multilingual Plugin

Having a website available in multiple languages has a couple of different benefits. Multilingual website can improve your website’s visibility in search engine results for different languages, attracting organic traffic from various regions. It improves user experience by catering to a diverse audience and breaking down language barriers. Providing content in the language that he user understands can increase the chances of engaging and retaining international visitors, ultimately expanding your reach and potential revenue.

The WPML plugin is an excellent tool for creating a multilingual website on WordPress. It enables you to easily translate your website content into multiple languages, providing a natural environment that is easy to understand to visitors from different regions.

The plugin offers a user-friendly interface, making it simple to manage translations and maintain consistency across your site. You can translate everything from pages and posts to menus and widgets. It’s compatible with popular WordPress themes and plugins which allows you to translate all content of your website. And if you do not want to be spending your valuable time translating the website – you can use the help of WPML translators to help you quickly and effortlessly translate everything.

Key features

  • Automatic translations using AI to save time
  • Easily order professional human translations
  • WooCommerce integration to run multilingual and multicurrency e-commerce sites
  • SEO friendly translations allowing to translate page slugs, SEO meta and titles
  • Excellent compatibility with various themes and plugins

Pricing and support

WPML used to be a free plugin, but now it remains as a paid only plugin starting at $39 / year. Their support is quick to respond, very helpful and usually help solve various issues in their first response (writing this from my own experience).

46. CookieYes | GDPR Cookie Consent & Compliance Notice

CookieYes | GDPR Cookie Consent & Compliance Notice plugin

General Data Protection Regulation or GDPR is a regulation that aims to safeguard the rights of individuals and their personal information. It requires businesses to obtain clear and informed consent from users before collecting or processing their data, including through the use of cookies. Cookies are small files that websites store on users’ devices to track their activities and gather data.

By implementing cookie consent mechanisms, businesses can inform users about the types of cookies used on their website and seek their consent before setting any cookies. This ensures transparency, empowers users to make informed decisions about their privacy, and helps businesses comply with legal requirements.

CookieYes is a WordPress plugin that helps website owners comply with the EU’s GDPR and the California Consumer Privacy Act (CCPA). The plugin provides a simple and user-friendly way to add a cookie consent banner to your website. This banner informs visitors that your website uses cookies and gives them the option to accept or reject them.

Key features

  • Customize the consent layout, colour, content, behaviour, branding and add CSS customization
  • Collect valid consent from users by displaying a GDPR compliant cookie consent banner or CCPA opt-out notice
  • Granular cookie control – allow users to choose which ones to allow
  • Scan website for cookies using extensive database of 100,000+ pre-categorized cookies
  • Geo-target the banner and display both consent banner and opt-out notice as per user’s location
  • Support the user’s Do Not Track (DNT) browser settings and block tracking cookies even if the user has given consent
  • Record and store users’ cookie consent for proof of compliance, including changes to cookie consent

Pricing and support

CookieYes plugin offers a free version with basic features as well as premium option which starts at $10 / month. Looking into how their support team is handling business, it is clear that they value their users and try to help them in a reasonable time limit which in most cases is during the first 24 hours.

47. Blackhole for Bad Bots

Blackhole for Bad Bots plguin

Bots, short for robots, are automated software programs that perform tasks on the internet. They can be incredibly helpful and make our online experiences more efficient. Bots come in various forms, from search engine crawlers that index web pages to chatbots that provide customer support. However, they can also be used for malicious purposes, such as spamming or carrying out cyber attacks.

Harmful bots can slow down your website’s performance, steal your content, and even compromise your website’s security. Blackhole for Bad Bots plugin helps to block these harmful bots from visiting your store by creating a virtual trap that catches these bots and prevents them from accessing your website. The plugin sets a specific rules for bots that they must follow and those bots that do not obey these rules are captured and placed in the blacklist which means they are blocked from further website access. With this simple yet effective plugin you will be able to easily protect your website from unwanted traffic and keep it running smoothly.

Key features

  • Advanced algorithms to identify and block malicious bots, preventing them from accessing your website
  • Custom page that bots are directed to when detected
  • IP whitelisting and blacklisting
  • Intuitive settings and simple configuration

Pricing and support

This plugin has an excellent free version along with a premium version that provides even more features and flexibility against bots that will cost you $20 / year. Plugin author offers great support that is both fast and knowledgeable.

48. WP Go Maps

WP Go Maps plugin

Having the ability showcase a map on your website is something almost all businesses need. First and foremost, it provides visitors with a visual representation of the location, making it easier for them to find and navigate to your physical address. This is especially valuable for businesses that rely on in-person visits, such as restaurants, stores, or offices. Showcasing a map on your website can also boost your SEO.

If you are an individual who likes to write a travel blog, an easy and fast option to create and showcase a map containing your travel route can be extremely valuable as it can not only save a lot of time, but also increase visitor engagement reading your articles.

This plugin proves invaluable for businesses, event organizers, travel bloggers, and anyone who wants to enhance their website with visually appealing and interactive maps.

Key features

  • Quickly and easily create maps and modify them to suit your brand / style
  • Create markers containing text, images, galleries, videos, ratings and more
  • Allow users to get directions to markers in both Google Maps and OpenLayers
  • Various Gutenberg blocks for an easy maps building process

Pricing and support

WP Go Maps is available in two versions: a free version and a premium version. The free version includes basic features such as adding markers and customizing the map style. The premium version includes additional features such as adding directions to your location and customizing the marker icons. Plugin team provides speedy and friendly assistance via support forum.

49. The Events Calendar

The Events Calendar plugin

Organizing and promoting events can be a complex task, however availability of the internet and various digital tools has made creating and managing events easier than ever before. From setting up event pages and registration forms to handling ticket sales and attendee communication, various tools help streamline the entire process.

The Events Calendar is an outstanding tools that allows to streamline event management, allowing you to create, manage, and showcase events in an organized and visually appealing manner. This plugin can be invaluable for businesses, community organizations, educational institutions, and anyone who wants to effectively manage and promote events on their WordPress website.

Key features

  • Manage virtual and in-person events in one calendar
  • Add tickets and RSVPs to your WordPress site, with or without a calendar
  • Various views make it easy to find events on the go
  • Set the time zone for your events and keep everyone on the same schedule
  • Set featured events to add extra attention to it
  • Integrate with WooCommerce and use various payment gateways to pay for tickets
  • QR check-in
  • Great reporting an stats about events

Pricing and support

The plugin comes with a free and paid versions. The paid version which costs $99 / year includes features like ticket sales and recurring events, QR tickets, integration with WooCommerce and many other valuable features. Plugin authors offer really quick support and usually answer within a matter of hours.

50. Customizable WordPress Gallery Plugin – Modula Image Gallery

Customizable WordPress Gallery Plugin – Modula Image Gallery plugin

Images hold incredible power in conveying messages, capturing attention, and evoking emotions. They say a picture is worth a thousand words, and it is true. Images have the ability to tell stories, convey complex ideas, and create strong connections with the audience. In today’s digital age, where visual content dominates social media and online platforms, images play a crucial role in grabbing and retaining people’s interest.

Businesses and individuals alike leverage the power of images to enhance their branding, communicate their messages effectively, and create a memorable visual identity. Modula is a user-friendly WordPress gallery plugin, allowing users to easily create attractive photo and video galleries. With its customization options, users can adjust the dimensions and aspect ratio of their images using a drag & drop interface. More advanced users can utilize the plugin’s customization section and add CSS for further personalization.

Key features

  • Easily design custom image grids and resize images within the gallery
  • Create captivating lightbox galleries with various styles
  • Add eye catching image entry animations and hover effects
  • Customize gallery with CSS
  • Mobile-friendly design
  • Protect photos with watermarks

Pricing and support

Plugin developers offer both free version and pro version that starts at $39 / year for a single domain. And their support efforts are in tip top shape as they are responding to user issues within a matter of hours.

51. Hotel Booking

Motopress Hotel Booking plugin

Integrating and managing an online hotel booking system is not an easy task. You must make sure users have the ability to search various listings, filter them by date, rooms, pricing information and various other features. You must also make sure your potential visitors are able to pay for their stay, receive reminder of their stay and make changes to their reservation if necessary.

Hotel Booking plugin by MotoPress is an excellent tool designed specifically for hotel and vacation rental owners, B&B hosts, and real estate agencies. With this plugin, you can quickly own a website for your rental properties with various payment options, automatic inventory control, customizable pricing rates, and more. It allows you to display real-time availability calendars and property search forms, making it easy for guests to find and book accommodations.

The plugin offers unlimited property handling, structured property details, responsive layouts, and a smart search algorithm. You can also add extras and discounts, set minimum and maximum stay periods, and manage bookings with different confirmation modes and payment gateways. The plugin comes with user-friendly management features, customizable booking widgets, multiple language support, and even a mobile application for on-the-go management.

Key features

  • Handle just one or unlimited properties (unlimited rooms in a hotel, bedspace in a hostel)
  • Display property description, photos, amenities, services, bed types, max occupancy, property size and more
  • Real-time search availability
  • Recommendations of the best set of accommodations depending on a number of guests
  • Min and max stay periods for all or individual accommodations
  • PayPal payment gateway for online bookings, pay on arrival and direct bank transfer
  • Ability to add a payment manually after a guest’s arrival
  • Full or deposit (fixed or percent) online payments
  • Bookings calendar
  • Automatic email notifications

Pricing and support

Hotel Booking has a lite or free version which has some basic features, but you may want to upgrade to premium version for $99 / year that does offer a lot of great features. Plugin developers are offering fast and helpful support and usually get back within the first 48 hours.

Wrapping things up

The world of WordPress plugins is constantly evolving to meet the needs of businesses in 2024 and beyond. We have looked at the ultimate list of 50+ must-have WordPress plugins for businesses which cover a wide range of functionalities, including SEO optimization, e-commerce solutions, security enhancements, performance optimization, content management, and much more.

By leveraging these plugins, you can streamline your business operations, enhance user experience, and maximize your sales. Whether you are a small startup or a large enterprise, incorporating these plugins into your WordPress website will undoubtedly propel your business to new heights of success. If we have missed one, please do share them in the comments below.

In categories: Website development, Woocommerce, Wordpress

Anna Selma

Vibrant girl with a passion for cooking and technology. Anna's love for technology fuels her curiosity, as she constantly stays updated on the latest gadgets and digital advancements. She embraces life with enthusiasm and a genuine desire to explore the world around her.

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